Cheb Mami is the pioneer of a new "raï attitude" whose objective is to make universalise raï by opening it up to Western influences whilst at the same time carefully preserving its traditional character. Today, Cheb is principally acclaimed for a golden high-pitched voice which ascends the scales with voluptuous grace. The "mini-singer" has not only introduced an original raï style but plays to full houses in front of young audiences more and more divorced form Algerian culture.